Where realtors get from
REELS TO DEALS
It's 2024. Your best open house is in their feed.

REELS TO DEALS is a 21-days group challenge designed to help you build an audience of future clients through social media.

Join the September cohort.
Join waitlist
Master an easy and proven video strategy for Instagram, TikTok, and YouTube
Make Lead-Generating Videos Without Filming Yourself
Be seen as the go-to agent in your market
Over 44 DMS from a single simple video?
You've likely spent hours painstakingly crafting property listings, talking, or market update videos you hoped would go viral...
Maybe you've tried copying top agents and using their "proven templates" and yet...
Your post got barely any engagement.
Being ignored is deeply demoralizing.
It's not your fault though. The truth is you've been misled by the social media marketing "experts.
What worked for them won't necessarily work for you. Chances are their real estate niche looks totally different than yours, right?
There is a more effective approach...
Building Audience is f*cking hard
We live in the attention economy. If you can’t get people to stop scrolling and see your properties...
they’ll never become your clients.
You don't need more basic advice
You’ve tried the courses and Tom Ferry tips that promised “100,000 followers in 7 easy steps”— they didn’t work.
You already know to “stay consistent” and “engage daily.” But your current approach isn’t delivering.
Your current approach isn’t working.
If you want to attract more sellers, buyers, grow your client base, and position yourself as a top agent… something has to change.
That ‘something’ is YOU.
Join waitlist
A 22 years old agent closed
73 transactions with this strategy
You need to start closing
Reels to Deals is a 21-day group challenge designed for real estate agents who want to attract more clients through powerful social media videos.
We’ll teach you what’s working right now and explain WHY it works, grounded in proven real estate marketing strategies.
With support from us and a community of driven real estate professionals.
DEALS WITH REELS
You’ll craft your personal brand, master the art of video content, and learn how to capture attention to drive more leads and close more deals.
The best part? You won’t have to do it alone.
Join waitlist
160k views on video #5?
on a brand new account?!
Is REELS TO DEELS right for you?
  • Are you a driven real estate agent ready to elevate your business?
  • Have you tried posting on Instagram or TikTok but haven’t seen the results you hoped for?
  • Does self-doubt or uncertainty hold you back from posting consistently?
  • Are you tired of watching other agents close deals through social media while you’re left wondering how they do it?
  • Have you had some success, only to see it fade as your old strategies stop working?
  • We care about our clients' time. Just give us a call, and we will help you with all the questions.
  • Ready to take the plunge but don’t want to do it alone?
Is REELS TO DEELS right for you?
  • Are you a driven real estate agent ready to elevate your business?
  • Have you tried posting on Instagram or TikTok but haven’t seen the results you hoped for?
  • Does self-doubt or uncertainty hold you back from posting consistently?
  • Are you tired of watching other agents close deals through social media while you’re left wondering how they do it?
  • Have you had some success, only to see it fade as your old strategies stop working?
  • We care about our clients' time. Just give us a call, and we will help you with all the questions.
  • Ready to take the plunge but don’t want to do it alone?
yes, people love
real estate content,
and so does the algorithm!
How it works?
Focus on progress, not perfection
Perfectionism and self-doubt keep most agents from making an impact on social media. But that’s about to change for you.In Reels to Deals, we’ll push you to post consistently, learn from your audience, and figure out what really works. You’ll start gaining traction and building genuine confidence.
Algorithms Unlocked, Deals Closed
There are plenty of courses on how to grow your social media presence. But Reels to Deals goes deeper—we focus on the WHY behind the HOW.You’ll uncover the mechanics of social media algorithms, ensuring your content reaches the right audience. Plus, you’ll master effective video strategies tailored for real estate, designed to make your content resonate and convert viewers into clients.
Bite-Sized Lessons, Real Results
No overwhelming hours of content here. Each day, you’ll get short video lessons paired with practical exercises to complete to action what you learn. Reels to Deals is designed to get you results — not keep you busy.
Know Your Clients Inside Out
The most successful real estate agents understand people, not just platforms. You’ll get crystal clear on who your ideal clients are and what makes them engage, connect, and choose you. No more guessing—just results.
Peer Support & Collaboration
You’ll join a cohort of like-minded real estate professionals. Share insights, exchange feedback, and help each other grow. And most importantly, you’ll hold each other accountable. You won’t be alone on this journey.
Competitions & Prizes
Let’s make growth fun. You and your cohort will engage in friendly competitions, completing challenges and winning prizes along the way. The prizes? They’re a surprise—but trust us, they’re worth it.
Ready to create deal-closing content? The kind of content that builds your audience and your bank account?
Meet your Host
Max Diachuk
CMO – DF Development
Hey, I’m Max Diachuk.

I created Reels to Deals because I’ve seen too many real estate agents struggle to break through on social media, even though they have so much potential.

I know what you’re dealing with—because I’ve been there.

For the last 5 years, I’ve been leading marketing for DFD, a residential homebuilder, where I’ve driven over $10 million in sales using the power of social media and video marketing.

I’ve also grown our YouTube channel to 50k subscribers in just 8 months.

Over the last 12 years, I’ve led digital marketing campaigns and spent over $1 million on ads across platforms like Facebook, Google, and TikTok, learning exactly what works—and what doesn’t.

Through all of this, I’ve learned one key thing:
Success in real estate isn’t about copying the big names. It’s about mastering strategies that work for you and your market.
Join waitlist
How It Works
Trick yourself to publish
consistently
The top 2 reasons agents fail at social media marketing? They never start or they quit too soon. This challenge is all about action. You’ll learn the importance of posting regularly and how to make it a habit that sticks.
Master Pre-Selling Strategies
Successful real estate professionals know how to warm up their audience before making the pitch. You’ll discover powerful techniques to prime potential clients, making your content more persuasive and effective.
Conquer
Self-Doubt
Self-doubt holds many agents back from showcasing their full potential. You’ll identify what’s been stopping you and learn practical methods to break through those barriers and start achieving your goals.
Become “the one” on a topic
We live in a noisy, noisy world. To
stand out, you need to do less — not more. You must occupy a single,
unique space in your buyer's mind.
You’ll learn how to carve out a unique position in your clients’ minds, becoming the go-to agent for your niche.
Know Your Ideal Clients Inside Out
Understanding your target market is key to success. You’ll define your ideal clients and learn how to craft content that speaks directly to their needs and desires.
10x your post engagement
Ever wondered how some agents grow their social media presence so quickly? It’s not just about great content—they know the shortcuts to rapid audience growth. After this lesson, you will too.
Find Endless Content Ideas
Great content creators know how to draw inspiration from the best. You’ll learn how to take ideas from industry leaders and elevate them into something uniquely your own.
Create scroll-stopping
video hooks
Face it. Without a snappy hook, no
one will pay attention to your
content (no matter how good it is).
In this lesson, you’ll learn how to create captivating video hooks that stop viewers from scrolling and draw them into your content, boosting engagement and ensuring your message gets across.
Systemize content
production and leverage AI
We’ll show you how to build a content production system that generates ideas effortlessly. Plus, you’ll learn how to leverage AI to enhance your creative process and streamline your work.
Unlock the 7 Secrets of Attention
Dive into the seven key forces that drive attention. You’ll learn how to use these principles to create content that stands out and keeps your audience engaged.

Create Your Focused Action Plan
You’ll review your progress and choose the areas where you’ll double down. Focus on one topic, one audience, and one platform for your next 100 posts—because focus drives growth.
How It Works
Trick yourself to publish
consistently
The top 2 reasons agents fail at social media marketing? They never start or they quit too soon. This challenge is all about action. You’ll learn the importance of posting regularly and how to make it a habit that sticks.
Master Pre-Selling Strategies
Successful real estate professionals know how to warm up their audience before making the pitch. You’ll discover powerful techniques to prime potential clients, making your content more persuasive and effective.
Conquer
Self-Doubt
Self-doubt holds many agents back from showcasing their full potential. You’ll identify what’s been stopping you and learn practical methods to break through those barriers and start achieving your goals.
Become “the one” on a topic
We live in a noisy, noisy world. To
stand out, you need to do less — not more. You must occupy a single,
unique space in your buyer's mind.
You’ll learn how to carve out a unique position in your clients’ minds, becoming the go-to agent for your niche.
Know Your Ideal Clients Inside Out
Understanding your target market is key to success. You’ll define your ideal clients and learn how to craft content that speaks directly to their needs and desires.
10x your post engagement
Ever wondered how some agents grow their social media presence so quickly? It’s not just about great content—they know the shortcuts to rapid audience growth. After this lesson, you will too.
Find Endless Content Ideas
Great content creators know how to draw inspiration from the best. You’ll learn how to take ideas from industry leaders and elevate them into something uniquely your own.
Create scroll-stopping
video hooks
Face it. Without a snappy hook, no
one will pay attention to your
content (no matter how good it is).
In this lesson, you’ll learn how to create captivating video hooks that stop viewers from scrolling and draw them into your content, boosting engagement and ensuring your message gets across.
Systemize content
production and leverage AI
We’ll show you how to build a content production system that generates ideas effortlessly. Plus, you’ll learn how to leverage AI to enhance your creative process and streamline your work.
Unlock the 7 Secrets of Attention
Dive into the seven key forces that drive attention. You’ll learn how to use these principles to create content that stands out and keeps your audience engaged.

Create Your Focused Action Plan
You’ll review your progress and choose the areas where you’ll double down. Focus on one topic, one audience, and one platform for your next 100 posts—because focus drives growth.
Join waitlist
Ready to Turn Your Reels into Deals?
Join the waitlist for the next round
Watcher
Includes access to the Reels to Deals challenge:

  • ✔︎ 21 bite-sized video lessons: Learn the essentials of creating client-attracting social media videos (~12 mins each)
  • ✔︎ Actionable exercises: to build your unique real estate video strategy.
  • ✔︎ Channel cheatsheets: Learn what's working today on each social media channel.
$49 $99
Join Waitlist
Challenger.
Everything in Watcher, plus:
  • ✔︎ Access to the community forum: Engage with other participants, ask questions, and share insights as you progress through the challenge.
  • ✔︎ Fast feedback sessions: Join live breakouts to discuss challenges and refine your content with peer critiques.
  • ✔︎ Personalized content review: Submit one video post for in-depth analysis and improvement suggestions.
  • ✔︎ Accountability: Stay motivated with a small team of peers.
  • ✔︎ In-depth analysis of your social media profile with tailored recommendations for improvement
  • ✔︎ Personalized feedback on 3 of your real estate video posts from our content team
$89 $199
Join Waitlist
VIP Challenger
(Limited to 5 spots)
Everything in Challenger, plus:
  • ✔︎ Two 30-minute 1:1 coaching sessions: Get direct, personalized advice from Max to refine your strategy and content.
  • ✔︎ Priority video content review: Receive detailed feedback on up to three videos during the challenge, ensuring each one is optimized for success.
  • ✔︎ Exclusive VIP chat: Direct access to Max and your fellow VIP Challengers for quick responses and focused support throughout the program.
$399
Join Waitlist
Small Actions, Big Shifts
We often think success comes from big, bold moves. But if you look at the stories of successful agents, it usually starts with one small action:
- Saying yes to a new challenge
- Reaching out to a potential client or mentor
- Posting that first video

These small steps can change how you see yourself. After taking that first leap, you start to see yourself as confident, capable, and ready to succeed.
Have questions about how this works? Hit me up at
max@maxdiachuk.com
Join waitlist
"It is remarkable how much long-term advantage people like us have gotten by trying to be consistently not stupid, instead of trying to be very intelligent."
Charlie Munger
  • Starting from Scratch – Will This Work for Me?
    We call this the “cold start” problem. How do you generate leads and close deals if you’re posting content to an audience of zero (or maybe just one—thanks, Mom!)?
    It can feel like an impossible task, and for many, it is.
    But that’s the beauty of Reels to Deals. You’re not just learning how to create content—you’re joining a community that will be your first supporters. Your cohort peers will engage with and share your content, giving you a built-in hype team from day one.
    We'll help you identify your ideal audience and teach you how to create content that not only attracts attention but also converts views into real estate deals.
  • When Does It Start?
    The next cohort begins on October 20th, 2024.
    More details will be released soon. Make sure to join the waitlist so you don’t miss out.
  • Am I a Fit for Reels to Deals?
    Reels to Deals is designed for real estate agents serious about growing their business through social media.
    To get the most out of this challenge, participants should have a basic understanding of social media platforms. If you’re completely new to social media marketing, this course may be a bit advanced for you. Consider gaining some foundational knowledge before jumping in.
  • What’s the Schedule and Time Commitment?
    The next cohort starts on October 20th, 2024.
    The challenge includes short lessons spread over 21 days. Each video lesson is ~12 minutes long, with exercises and mini-challenges to apply what you learn. Plan to invest around 30 minutes per day, Monday through Friday.
    We’ll host weekly live sessions on Tuesdays and Wednesdays at 9 am PT / 12 pm ET. All live events are recorded, so you can catch up if you miss one.
  • Is There a Refund Policy?
    Absolutely! If during the first week you find that Reels to Deals isn’t right for you, we’ll give you a full refund—no questions asked.
  • Is This Just Another Social Media Course? I’ve Seen So Many Lately.
    We get it—there’s no shortage of social media courses out there.
    But Reels to Deals is different. It’s a cohort-based challenge designed to help real estate agents level up. You’ll learn what to do, how to do it, and—most importantly—why it works.
    You’ll have questions, want feedback, and need reassurance that you’re on the right track. That’s exactly what this course provides. Plus, a little friendly competition will push you past previous stumbling blocks, all while making new connections along the way.
  • My Business is Shifting. Should I Wait to Join Until I Figure Out What’s Next?
    No, don’t wait. This challenge will help you discover what you’re uniquely great at and how to leverage that to build a loyal client base.
    When you nail this part, everything else starts to fall into place. You might be surprised at the opportunities that emerge.
  • Who is NOT a Fit?
    Reels to Deals isn’t for those looking to grow a brokerage or team account.

    People connect with people. The strategies are less effective for promoting team or company accounts because they lack that personal connection. However, we’ve seen success with some company accounts too, so it’s not impossible—just more challenging.
  • Do I Need to Buy Equipment?
    No, you don't need any fancy equipment to get started. A smartphone with a decent camera is all you need to create high-quality videos. We’ll also cover affordable tools and accessories that can enhance your content if you want to level up your production.
  • 
Who Does the Editing?
    You’ll learn easy-to-use editing techniques during the challenge, so you can edit your videos yourself without needing professional help. However, we’ll also share tips on outsourcing editing if you prefer to focus on other aspects of your business.
  • 
What If I Already Make Videos Consistently?
    Perfect! This challenge will help you refine your video strategy and ensure that your content is as effective as possible. You’ll learn how to clarify your brand voice, increase engagement, and create a unique video style that sets you apart in the market.
  • 
What Platforms Does This Work On?
    Reels to Deals focuses on short-form video content for Instagram Reels, TikTok, and YouTube Shorts. While we emphasize these platforms, the principles you’ll learn can be applied across various social media channels to maximize your reach.
  • 
Can't I Learn All This for Free on YouTube?
    You could, but it would take a lot of time to sift through content and figure out what works for real estate. Reels to Deals condenses years of experience into a 21-day challenge, giving you proven strategies that you can apply immediately. You’ll save time, avoid common mistakes, and see results much faster.
  • 
How Much Time Do I Need to Commit?
    The challenge requires about 30 minutes per day, Monday through Friday, for 21 days. This includes watching short lessons, completing exercises, and interacting with your cohort. We also offer optional live sessions for additional support and networking.

  • Will This Help Me Get More Leads?
    Absolutely! The primary goal of Reels to Deals is to help you attract more clients and close more deals through powerful video content. You’ll learn how to create videos that resonate with your target audience and turn views into leads.
  • 
Can I Use These Strategies for Other Types of Content?
    Yes! While the focus is on video content, the strategies and principles you’ll learn can be applied to other types of content, like posts, stories, and ads. This will help you create a cohesive and effective social media presence across the board.